What Effective Steps Could be Taken to Deal With Unhappy Patient in a Healthcare Setting?
Introduction
Healthcare is a service that is filled with
risks and perils from unexpected emergencies to lethal illnesses at every turn.
It should come as no surprise then that patients receiving treatment or other
high-priced services from a healthcare provider are delicate to the nature of
the service they receive. Because medication can be a matter of life and death,
patients must be kept relatively content throughout their complete experience.
Collect All Pertinent Facts
The
initial step in alleviating patient objections is revealing what the issue is
in the first spot. Start by accumulating as much data as you can by asking
open-ended questions such as, “How did this state arise? What is it that is
baffling you the most?” so that front office personnel are better
furnished to manage the situation. To assure that your crew know how best to
tackle such complaints, they must be trained widely in that capacity.
Communicate with the Patient
You
must monitor complaints so that you can address them early on. Although it is
never easy to reach patients who have left angry or unsettled, communication is
the sole way concerns can be fixed. In cases where misbehavior, severe medical
liabilities, or allegations of fraud are involved, it would be wise to discuss
an attorney. In all other circumstances, you should reach them directly via a
phone call, as emails and texting are more impersonal and don’t carry the same
degree of concern.
Scrutinize the Issue in Depth
Start
by defusing the circumstance by saying, “It is essential that we approach the
dilemma you are facing because we forever take pride in presenting the best
care feasible for our patients.” Beginning with a positive note will help
relieve some of the stress as upset individuals seldom expect to be treated
empathetically from the other side. Once you have their consideration you may
begin to ask more open-ended inquiries to determine what went down to cause their
disappointment.
Conduct Due Diligence
Now
that you have a comprehensive picture of how issues escalated to this point,
you can figure out which side was at fault so that you can rectify the
situation. If your staff were at fault, you may need to set specific protocols
in place to counter issues like these from transpiring in the future. If it
looks like the patient’s demands were unreasonable, share your evaluation with
a few associates to decide whether your conclusions are valid or not.
Get Back to the Patient
It
is now an opportunity to follow-up with the patient and tactfully and
professionally communicate your evaluation. If your office was at fault, notify
them of this finding and apologize for their poor experience. You may also take
this chance to inform them of the changes you plan to make in the prospect. In
case you find that the patient was in the wrong, be gentle but firm in your
account and avoid getting into a dispute by stating the facts and moving on.
Conclusion
It is acknowledged that unsettled clients
will be any business’s fall regardless of the area of the market you are in.
Healthcare is no exemption. Considering how costly medical care can be, great
steps should be taken to keep your customer’s treatment and service experience
top of mind. The most reliable way you can assure that your patients continue
to rely on your services is by carrying a thorough evaluation of the
circumstances that unfolded, executing corrective measures, and adequately
communicating with all parties involved in the process.
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